Jules & Mel isn‘t an ordinary optician neither is the brand. Seeming contrasts merge into one holistic vision – handcraft & modernism, diversity & minimalism, quality & sustainability. Thereby the focus is always on the customer himself, advising him with personal, authentic and honest service. The mission: sustainable glasses as individual as you.
This play of contrasts is also the key of the new brand design – sharpness & blurriness, soft colours & clear edges, warm images & precise typography.
Jules & Mel
Brand Design, Rebranding, Logo Design, Brand Support, Content Creation, Brand Communication, Brand Language