All eyes on me, becau­se we keep all eyes on you

Jules & Mel isn‘t an ordi­na­ry opti­ci­an neither is the brand. See­ming con­trasts mer­ge into one holi­stic visi­on – hand­craft & moder­nism, diver­si­ty & mini­ma­lism, qua­li­ty & sus­taina­bi­li­ty. Ther­eby the focus is always on the cus­to­mer hims­elf, advi­sing him with per­so­nal, authen­tic and honest ser­vice. The mis­si­on: sus­tainable glas­ses as indi­vi­du­al as you.

This play of con­trasts is also the key of the new brand design – sharp­ness & blur­ri­ne­ss, soft colours & clear edges, warm images & pre­cise typography.

More Infor­ma­ti­on

Year

2021/22

Cli­ent

Jules & Mel

Type

Brand Design, Rebran­ding, Logo Design, Brand Sup­port, Con­tent Crea­ti­on, Brand Com­mu­ni­ca­ti­on, Brand Language

Team

the other ones.

Caro­li­ne Frank

Mar­cel Drzimotta

Jules & Mel

Julia Thü­ne­mann

Mela­nie Karsunke

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