An original decision-maker in sports and lifestyle

To achieve your goals, you need a reliable partner. Willya is the sports and lifestyle magazine on whose expertise you can rely and on whose opinion you can trust. Own experience and many years of knowledge offer answers to all relevant questions – honestly, authentically and well-founded.

Inspired by the form of a check mark, the new wordmark becomes both a seal of approval and a sign of quality. Together with achromatic colours and clear shapes, a timeless and minimalist brand identity is born that leaves room for the essentials.